Brand Story
MissionValuesPurposeGoalsTone of Voice
Brand Appearence
Color PaletteTypographyHeadings PrimaryHeadings SecondaryParagraphs & HighlightsMetaFormsExamplesIconographyLogoUsageApplicationStationaryEmail TemplatesEvents
Brand Assets
UI ElementsDecks EmailsSocial MediaAnimationAdsDigital AdsOffline AdsPhotos & IllustrationsIllustrationPhotography

Logo Usage

How each version of the logo should and shouldn't be used, no part of the logo should be modified or change unless specified here.

General mark use

Explanation of the mark use

Insights Logo

Explanation of the logo application