Brand Story

Mission Values Purpose Goals Tone of Voice

Brand Appearence

Color Palette Typography Headings Primary Headings Secondary Paragraphs & Highlights Meta Forms Examples Iconography Logo Usage Application Stationary Email Templates Events

Brand Assets

UI Elements Decks Emails Social Media Animation Ads Digital Ads Offline Ads Photos & Illustrations Illustration Photography

Photography

Explanation of what the photography is trying to communicate and how it should be used.